GULP Sparkling Water has an exciting new product to launch, and what better way to introduce a new product to the world than through a press kit! The style is vibrantly engaging and a bit tongue and cheek (a little more tongue than cheek though). The goal of the piece is to launch Twist, GULPS’s newest line of flavors in an eye-catching and inviting way. The scholastic prompt was to design a package system that housed smaller packages.
Creative Direction: Annika Ballestro
Design: Annika Ballestro
Naming & Copy: Annika Ballestro